Published
Most seasonal execution problems aren't execution problems — they're timing problems. Here's a suggested schedule for starting.
National Day — 23 September
Start planning in August and issue the purchase order before the first week of September closes. This is the busiest season, and capacity goes to whoever confirms first.
Founding Day — 22 February
Start in January. Heritage setups take longer to prepare than flag décor, especially when a majlis or heritage corner is involved.
Flag Day — 11 March
A lighter season: two to three weeks is usually enough, since scope is typically limited to flags and entrance styling.
Ramadan and Eid
Ramadan office setups should be booked two weeks before the month begins. Eid boxes and staff gifts need longer — branded printing and wrapping needs three to four weeks before delivery, and it's the first thing the market runs out of.
Non-seasonal events
Employee appreciation, project handovers and client appreciation days aren't tied to a fixed date, but they compete for the same capacity. Avoid scheduling them in National Day week where you can.
A rule of thumb
Any event involving branded printing or wrapping: start a month out. Décor-only: three weeks. Multi-site: six weeks.
